Paroemia in the Context of Modern French Public Internet Advertisin

The research is devoted to the study of functioning paremias in discourse modern French social advertising. relevance problem under consideration lies insufficient knowledge representation features language paroemiological fund public Internet advertising published France. utmost aim paper describe main constitutive and linguistic specifics realisation paremiological units it. material includes 312 objects distributed on period from 2016 2022. used methods comparative, lexicographic statistical analysis, as well method semantic analysis units. results revealed that use paroemias figure speech insignificant, due fact semantically complex message original proverbs sayings can significantly narrow target audience an element (In its original, partially or completely modified form) makes it more intellectual attractive directly native speakers.